TIP
Maker Rule: A rough canvas beats a blank page every time. Start with Problem and Customer — everything else follows.
01
Problem
What real pain do you solve?
Existing Alternatives
04
Solution
Top 3 features
08
Key Metrics
Numbers that matter
03
Unique Value Prop
Why choose YOU?
High-Level Concept
09
Unfair Advantage
Can't be easily copied
05
Channels
How you reach them
02
Customer Segments
Be specific. Avoid "Everyone".
Early Adopters
07
Cost Structure
Materials · Labor · Fees · Overhead
06
Revenue Streams
Retail · Wholesale · Bulk Orders
Viability Test
COST × 3 RULE
All-In Cost Per Unit ($)
× 3
Recommended Min. Retail Price
$0.00